That title may not sound all that groundbreaking. After all, positive business outcomes usually lead to loyal customers—and we all want those.
However, we’ve learned that AI and analytics initiatives don’t always translate successfully to business outcomes. We’ve been dealing with the business-altering (and life-altering) challenges of COVID-19 for more than a year. Business models, offerings and customer needs have radically shifted during that time.
Now is a good time to revisit what success looks … Read More